Cabela’s
Whether you love to fish, hunt, shoot, hike, or simply love being outdoors, Cabela’s has the gear and apparel for every avid outdoorsman. Or at least they can help you look the part. Thanks to a former GCD’s love of hunting with a crossbow, we successfully pitched Nebraska-based Cabela’s for our NYC-based agency. The “It’s In Your Nature” campaign emphasized that for outdoor enthusiasts, being in nature is more than just a hobby, it’s core to who they are.
Women’s Anthem
Who knew women love the outdoors as well? Besides women, I mean. This anthem spot helped dispel the notion of men as hunters and women as gatherers, and focused on women feeling their most powerful out in nature.
Holiday Promotional Ad