American Express
We all know American Express as a financial services company, mainly their credit cards and payment processing services. Funnily enough, that’s two parts of the business I haven’t touched.
Global Women’s Conference
Every year, American Express hosts the Global Women's Conference, bringing together senior leaders from across the company to connect, share experiences, and brainstorm real ways to support each other's ambitions. It's all about advancing women in leadership and creating those mentorship moments that can truly change someone's career trajectory. To kick off the conference, we created an intro video that would play up the magic of being in a room where everyone's focused on the same mission – making the path forward clearer and more achievable for the women who come after.
Recruitment Efforts
To promote American Express job openings and encourage applicants, we created social tiles on Twitter (now X) that linked directly to the Amex career site. The hashtag #youatamex helped enhance visibility and engagement.
Sync with Twitter
American Express wanted to be seen as a tech-forward company and encourage those out-of-the-box thinkers to apply. This video encouraging a career on the tech side focused on Sync with Twitter, a simple idea that let cardholders link their cards to their Twitter accounts and shop with hashtags. It was the kind of forward-thinking innovation that could only come from Amex's creative tech teams pushing boundaries and reimagining what a payment experience could look like.
Pay with Points
Another video encouraging more tech-enthusiasts to apply showed how business savvy and tech innovation can come together to make magic. Pay with Points let cardholders use their reward points to pay for purchases, including cab rides. It wasn't just about the technology; it was about understanding what people actually wanted and then building the tech to make it happen seamlessly.