Aetna
Healthcare disparities disproportionately affect minority populations, low-income individuals, and other vulnerable groups leading to significant health inequities. To help combat this problem, Magic Johnson Enterprises partnered with Aetna to improve healthcare literacy and wellness in America’s urban neighborhoods.
Communityvitality.com provided educational resources to improve healthcare literacy.
Healthy recipes were provided to combat the unhealthy food marketing often found in minority and low income neighborhoods.
A key component was providing educational resources like a glossary of healthcare terms and tips on choosing a healthcare provider.
The "Eat Healthier" page promoted healthier alternatives to readily available foods and encouraged physical activity.