Hi there, I'm Amy.

I was born in Puerto Rico, raised in Germany and the Deep South, and spent the majority of my career in NYC. I now live in the country of Texas.

I’ve been working and writing for almost 20 years, and thanks to my background, I’m comfortable pretty much anywhere and with any medium. I’ve dabbled in print, radio, outdoor, and TV. I’ve written articles, blog posts, brand narratives, websites, and talent brand campaigns. I’ve also spent four years being a stay-at-home mom to twins (which makes me an excellent project manager; convince me otherwise).

I am now fully immersed in the world of change management, helping solve culture, branding, and transformation problems and deep-diving into what makes change stick (answer: it’s people).