Hi there, I’m Amy.

I was born in Puerto Rico, raised in Germany and the Deep South, and spent most of my career in NYC. I now live in the country known as Texas.

My background has helped me jump seamlessly from one medium to the next. I’ve dabbled in print, radio, outdoor, digital, and TV. I’ve written direct mail pieces (the term ‘Johnson Box’ will forever be hilarious), articles, blog posts, brand narratives, websites, and talent brand campaigns. I’ve also spent four years being a stay-at-home mom to twins (which makes me an excellent project manager—convince me otherwise).

I am now fully immersed in the world of change management, helping solve culture, branding, and transformation problems and deep-diving into what makes change stick (answer: it’s people).