Union League Club of Chicago
ULCC is a private social and civic club in the heart of Chicago’s financial district. It’s home to the second largest private art collection in the Midwest—second only to the Art Institute of Chicago. With a rise in younger membership, the club wanted to modernize and evolve their club’s culture and identity.
Blueprint
Workshops with key stakeholders and members helped us understand what was working and what needed to change. We created a refreshed set of club principles and positioning that honors the club's heritage while meeting today's member expectations.
Website
The updated club principles and positioning carried over into the website language.
