Nationwide launched the Make Safe Happen program to help reduce accidental injuries in children.
The site offered vital tips and tools, as well as room-by-room and age-specific checklists.
Safe Kids Day, presented by Nationwide Insurance, aims to celebrate kids and raise awareness about keeping kids safe from preventable injuries.
The Safety Experience was an interactive mobile unit that highlighted potential dangers in and around the home. Before entering, each visitor was given an iPad to guide their experience.
Each room was curated to simulate a typical home. Visitors stopped at specific locations marked on the floor. This activated the AR features of the iPad.
The iPad functions as a window into an enhanced environment, overlaid with digital information revealing dangers invisible to the naked eye, and offering insights, warnings, and preventive measures.
